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The popularity of the Mach-E is making other carmakers reconsider their EV plans in the US.
According to Automotive News, BMW had plans to bring its electric iX3 to the US for the first half of 2021, but they changed their mind due.
The article mentions America's finicky demand for EVs and the competition of electric SUVs like the Mach-E and Model Y.
Another U.S. challenge for the iX3 is that BMW planned to launch it only with rear-wheel drive, limiting its appeal to American crossover buyers seeking the flexibility of all-while drive.
The BMW iX3 is tailored for the China market, where extended range is not a customer priority, said Sam Fiorani, vice president at AutoForecast Solutions.
"Why push a vehicle with limited appeal into North America only to come up short next to a Tesla Model Y or Ford Mustang Mach-E?" Fiorani said. He believes BMW will have a more competitive chance for a U.S. iX3 when the automaker develops the next-generation X3 platform.
"With better batteries and all-wheel drive, the next generation would make a proper entry into this very competitive segment," Fiorani said.
According to Automotive News, BMW had plans to bring its electric iX3 to the US for the first half of 2021, but they changed their mind due.
The article mentions America's finicky demand for EVs and the competition of electric SUVs like the Mach-E and Model Y.
Another U.S. challenge for the iX3 is that BMW planned to launch it only with rear-wheel drive, limiting its appeal to American crossover buyers seeking the flexibility of all-while drive.
The BMW iX3 is tailored for the China market, where extended range is not a customer priority, said Sam Fiorani, vice president at AutoForecast Solutions.
"Why push a vehicle with limited appeal into North America only to come up short next to a Tesla Model Y or Ford Mustang Mach-E?" Fiorani said. He believes BMW will have a more competitive chance for a U.S. iX3 when the automaker develops the next-generation X3 platform.
"With better batteries and all-wheel drive, the next generation would make a proper entry into this very competitive segment," Fiorani said.