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I mean, they already have a "Camaro" suv, the Blazer.... sort of.


LOS ANGELES – Following Ford Motor’s highly anticipated debut of the all-electric Mustang Mach-E SUV, attention is turning to General Motors to potentially leverage the Chevrolet Corvette, its most-iconic nameplate, into a sub-brand and SUV.

Morgan Stanley analyst Adam Jonas believes the Corvette brand could be worth $7 billion to $12 billion on a stand-alone basis, according to a note to investors last week exploring the idea. “It’s time to look at the potential of GM’s supercar brand,” Jonas said, citing it would be “more than a needle-mover for GM.”

Jonas said the upcoming mid-engine Corvette could “halo a sub-brand that hatches” an all-electric Corvette SUV that would increase Corvette volume fivefold to 80,000 units by the mid-2020s.

“Historically, the thought of GM expanding Corvette into anything beyond its single model status would have been brand heresy,” Jonas said. “But times are changing in global autos.”

Corvette, according to Jonas, is “undervalued and underappreciated by the market.” An expansion, he said, could assist in funding the automaker’s pivot to all-electric vehicles.

Steve Majoros, director of Chevrolet passenger car and crossover marketing, last week didn’t squash the potential of expanding Corvette into an SUV and sub-brand.

“We’re flattered by the attention,” he told CNBC last week at the Los Angeles Auto Show. “We’re very happy with the Corvette we’ve got to sell, here, right after we turn the calendar in 2020. What future plans are, we’ll see.”


GM CEO and Chairman Mary Barra last month also didn’t kill the idea of a Corvette SUV: “Well, I appreciate that you think our Corvette franchise is very strong. I’m not going to talk about future,” she said in response to a question from Jonas during a call on Oct. 29 to discuss the automaker’s third-quarter results.

Barra later added that GM will look “at a variety of things as we move forward. She said that the company recognizes “the strength of the Corvette brand.”

onas, in his note, cited the Mustang Mach-E as setting a “clear precedent with relevance to Corvette.” He also noted the success of luxury brand Porsche with SUVs.

Porsche, which is widely credited with starting the trend to SUVs for traditional sports car companies, began selling the Porsche Cayenne SUV in 2002. The Cayenne and Macan SUVs now account for a majority of the brand’s sales in the U.S., including 67% of sales through October of this year.

Other traditional car brands such as Alfa Romeo, Bentley, Lamborghini and Maserati have successfully followed Porsche’s lead with SUVs among their top sellers.

Aston Martin became the most recent company to enter the SUV segment. The famed British car brand last week unveiled the $189,900 DBX – the first SUV in its 106-year-old history. Ferrari also has announced plans to release an SUV.
 

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Similar to Tesla strategy, all auto makers should start making EV of their performance/high end vehicles and introduce lower end vehicles as they get a handle on manufacturing costs and battery and other parts cost drop.
 

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I feel there's room for both a Camaro EV SUV and Corvette EV SUV.

Blazer, is better off being its own thing. IMO, it's not that great of a sporty SUV and could have taken on more Camaro characteristics. Still a nice return for the Blazer that could be met with more Camaro-like upgrades.

This rendering imagines what one artist thinks a Camaro EV SUV could look like:
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some good points that make the case for an electric Camaro SUV:

"Friends, we now live in a world where the Ford Mustang has officially become a four-door crossover, and an electric one to boot. Calling the Mach-E a Mustang is a very controversial move on Ford’s part, punctuated by a petition started by Mustang expert and enthusiast Jimmy Dinsmore that currently has nearly 12,000 signatures from people wanting Ford to remove the Mustang branding from this vehicle. The world is certainly watching, and we’d bet a gazillion dollars that GM executives are watching closer than most.
Why? Because Chevrolet Camaro sales are way down in the last couple of years, and while no official announcement has been made, there are credible rumours that Camaro will die in the next few years. Could GM give its storied moniker a second third chance at life as a crossover? That’s the literal million-dollar question GM has to be asking right now, and as such, we offer our modest contribution with this exclusive Camaro crossover rendering at the top of the article
We know many of you are absolutely sick and tired of automakers using the phrase coupe crossover to describe a high-riding four-door with room for five, but in this instance, the classification is rather appropriate. As such, breaking Camaro’s core formula of being a 2+2, two-door coupe isn’t nearly the full-stop reboot that Ford is attempting with the Mustang Mach-E. In essence, the only things changing on the core Camaro formula are extra room in back and all-wheel-drive option. But in our preferred world, the Camaro would still be available with rear-wheel-drive as well.
Electric power would also be a departure for Camaro, but as with the Mustang, different engines have come and gone throughout Camaro’s history. Going electric is inevitable, but one of the major gripes we’ve heard from enthusiasts is that electric vehicles look so … electric. Our rendering depicts something far more mainstream, albeit with big plastic wheel arches because hey, it’s a crossover.
Should GM do this to keep the Camaro alive? Would a sporty new Bowtie crossover benefit from using Camaro’s legacy, as Ford is banking on with the Mustang Mach-E? Let us know your thoughts on this Camaro crossover concept, because we’re fairly certain GM is listening."
 

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If Chevy were to make a Corvette SUV they need to make it very aggressive looking.

This rendering of a Corvette SUV reminds me of a Lamborghini Urus.

 
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