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Interesting article, insights on Ford’s future direction of BEVs:

Affordable Electric Vehicles Are On The Way, Says Ford CEO Jim Farley

We are not going after the $100,000-plus market. These are affordable vehicles,” Ford CEO Jim Farley said during a recent analyst call. Farley added that Ford is targeting EV prices in the $20,000 to $70,000 range for both the U.S. and European markets. “We’re talking about these vehicles being 10 percent plus of the revenue pool in North America at their price,” Farley said, specifically mentioning the Ford E-Transit ahead of its reveal next month.

Full article here:

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