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Ford Hopes Mach E will "Shock" Tesla

1369 Views 3 Replies 3 Participants Last post by  Cowherd.J
Do you think it will be THAT good?

From USA Today:

Ford Motor has made it official: it's going to unveil a "Mustang-inspired" electric SUV next month.
"We’ve busted the myth that electric vehicles have to be boring," the automaker says in a statement.
In showing a drawing of the roofline and hints as to the look of the front of the new vehicle – yeah, it sort of looks like the current Mustang – Ford appears to be taking direct aim at electric-car leader Tesla. When it made its debut in 2015, the Tesla Model X luxury electric was anything but boring – especially with its novel gullwing rear doors.
A new Ford electric SUV might help the automaker try to head Tesla off at the pass as it starts production of a new, smaller, lower-priced electric SUV, the Model Y, next year.


Ford's electric SUV will debut Nov. 17 ahead of the Los Angeles Auto Show. But it is being billed as a reveal that will happen "around the globe," an indication that there may be events in multiple cities, just as the automaker did when it unveiled the next generation of the Mustang sports car in 2015.
It's yet to be seen how Mustang's fans react to the new design, especially whether it alienates Mustang loyalists who have kept the pony-car alive and thriving for 55 years. It's also unclear whether Ford, which is killing off most of its car lines, intends to morph Mustang away from the sports car category and migrate it toward the SUV world. It wouldn't be alone, given how even super-premium brands like Rolls-Royce and Bentley have introduced SUVs that inherit the look and feel of their famous car models.
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I'll be very impressed if Ford can match or beat Tesla right out of the gate with their first EV. It's possible if they get some help from Rivian and Amazon.
Shock Tesla owners when they realize Ford can build a better quality EV, yes. A Model S turned crematorium just recently.

Not a way to go out...
Shock Tesla owners when they realize Ford can build a better quality EV, yes. A Model S turned crematorium just recently.

Not a way to go out...
That's been such a horrible story to read about, apparently the Model S' door handles were a big reason for the driver not being able to escape the fire. Ford shouldn't have a problem beating Tesla with Quality Control.

It’s unclear whether or not the airbags inflated in Awan’s crash, but the reports from the scene indicate that even if they did, the car’s door handles did not pop out. That would mean first responders would have to reach into the burning car to open the door with the interior handle, if access through a window was available depending on the state of the vehicle after the crash.

Since the complaint attributes Awan’s death to smoke inhalation, claiming he suffered “no internal injuries or broken bones,” the complaint suggests he may have survived had first responders or bystanders had access to the car’s door handles and were able to remove him.

As Bloomberg also points out, a 2018 Wired story quoted a former Tesla exec on Elon Musk’s insistence to include the troublesome door handles, despite executive pushback. From Wired:
Many Tesla executives have stories about how Musk reset their concept of the possible, but the classic tale is about retractable door handles.

In the mid-2000s, the company was designing the luxury Model S when Musk insisted the car needed handles that would lie flush against its body. They would glide out, as if by magic, just as the owner reached the vehicle, by responding to a signal from an electronic key.

“It was unanimous among the executive staff that the complex door handle idea was crazy,” said a former executive. It required incredibly complicated engineering, and it solved a problem that no one else thought was actually a problem. But no matter how forcefully executives objected, Musk wouldn’t yield.
Even once the car was released, the handles sometimes proved troublesome. When Consumer Reports wanted to review a Model S in 2015, it had to postpone the analysis because “the fancy retractable door handles refused to let us in.”
Along with Consumer Reports’ issues, many owners have also complained that the trick handles, at least on earlier models that feature them, freeze shut in cold weather, with others reporting that their car’s handles have just randomly stopped working, even after multiple service appointments to remedy the issue.
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