[ChasingCoral]

Ford Motor Company (@Ford) Tweeted:
Last year, reservations for the #MustangMachE First Edition went fast. Too fast, according to fans. So we’re building more, and dropping them over the next week, in limited quantities, with partners like @idriselba, @uncrate and @Spotify. First drop tomorrow. #MachDrop https://t.co/prKlBtZEpu

https://twitter.com/i/web/status/1296449867796164610

 

[bpmajesty]

I just posted in that thread: What about people who don't have twitter or don't have time to sit and wait? How will this be communicated to non-social media reservations holders; through email? Because I haven't received anything yet.

 

[Paul]

OK, how do you get one?

 

[MrDHeld]

Boy I'd really like to switch my premium order thats already converted to a first edition...

This is kind of a kick in the dick since I didnt get a chance to get an FE.

 

[SolarAB]

Ford Motor Company (@Ford) Tweeted:
Last year, reservations for the #MustangMachE First Edition went fast. Too fast, according to fans. So we’re building more, and dropping them over the next week, in limited quantities, with partners like @idriselba, @uncrate and @Spotify. First drop tomorrow. #MachDrop https://t.co/prKlBtZEpu

https://twitter.com/i/web/status/1296449867796164610

This looks like a sign of a low reservation conversion rate

 

[bpmajesty]

This looks like a sign of a low reservation conversion rate

Or a sign of higher production output. Glass half-full.

 

[bpmajesty]

I just called for Ford marketing. It was news to them. They pulled the tweet up while I was on the phone and were as surprised as we are. They called the supervisor who also knew nothing. So I guess we’ll just have to wait until tomorrow and hope we get emails.

 

[MrDHeld]

I just called for Ford marketing. It was news to them. They pulled the tweet up while I was on the phone and were as surprised as we are. They called the supervisor who also knew nothing. So I guess we’ll just have to wait until tomorrow and hope we get emails.

HAHAHAHA. Good to know Ford Marketing is as clueless as me, a certified dealership employee, about my own order for my Mustang Mach E.

This is hilarious to me because i've been forced to refer customers/people wanting more information to Ford Marketings number.

 

[ChasingCoral]

Boy I'd really like to switch my premium order thats already converted to a first edition...

This is kind of a kick in the dick since I didnt get a chance to get an FE.

You may be able to switch. Reach out to your dealer.

 

[MachDrive]

Or a sign of higher production output. Glass half-full.

Maybe something like this? I think they are planning to make, say 1500 units, and gave every opportunity for FE reservation holders to convert. If 1400 converted, the remaining 100 FE units from non-conversion will be made public for sale. Yes? No? Who cares?

 

[ElectricPony]

Too bad it's only for Americans. Good luck to anyone that's going for a First Edition.

https://twitter.com/i/web/status/1296503517050548225

 

[JTK44]

I think it is bad either way:

• Reservations were not converted and there are left overs
• Demand is so great they are producing more thereby diminishing the exclusivity of the First Edition

Personally I think it is the former, reservations not converted.


.

 

[SolarAB]

Regardless of whether you get a First Edition, a Premium or a Select, this is a historic moment. The first Ford electric car this century could well become iconic. I can envision something similar to the kids asking their grandfather, "Did you own a Model T, Grandpa?" To which I'll reply: "Yep. I had a Mach E. Back then you could only go 300 miles on a charge, and you had to drive to special charging stations because there was no induction charging in the highways."

 

[JTK44]

From your mouth to God's ears!

This is what I originally thought when I placed my order for the First Edition.

Then reality set in:

• What is the first Tesla Model S worth?
• What is the first BMW I8 worth
• What is the first Chevy Bolt Worth
• What is the first Jaguar IPace worth
• What is the first Audi ETron worth

None of these cars have or will become classics. I think the same fate for the First Edition.

 

[Modulor]

The first Ford electric car this century could well become iconic.

It´s not Ford´s first electric car. This was the Focus Electric, sold from 2012 to 2018 for ~30.000 US$
Maybe the (first) Tesla Roadster will become iconic in the future.

 

[Ponypower50]

Thats true Modulor, how many Focus electrics do you see on the road? Little scary!

 

[Modulor]

Thats true Modulor, how many Focus electrics do you see on the road? Little scary!

According to Wikipedia roughly 10.000 units where old in the US. Europe? I cant´say, there are no statistics. But definitetely less than 10.000. Germany´s biggest online portal for used cars, mobile.de (owned by eBay) actually shows 14 Focus Electric - but 85 Opel Ampera-e (Chevrolet Bolt), 45 MB B250e, 75 Model 3, 950 Audi e-Tron 50/55 and even 5 Tesla Roadster 2.5. Ford never advertised the Focus Electric here in germany.
The Mustang Mach-E actually is more present in german forums than the Focus Electric ever was. My Ford Dealer told me that he has 6 reservations for the Mach-E, my reservation included. It´s a rural area at the northwest coast of germany with roughly 500.000 residents

 

[ArtyMachy]

I don’t know.... Tesla model 3 sold out for 2 years as soon as they announced it. In the mean time Ford has to “drop” Mach E First Editions to sell more!!?? Don’t get me wrong, I love my Mach E and there is no way in hell I will cancel my order but I think it will not sell as well as Tesla unless Ford does something more to attract more consumers. Maybe it will be all of us as a first wave that will create higher demand once others see us driving on the streets.

 

[JTK44]

I don’t know.... Tesla model 3 sold out for 2 years as soon as they announced it. In the mean time Ford has to “drop” Mach E First Editions to sell more!!?? Don’t get me wrong, I love my Mach E and there is no way in hell I will cancel my order but I think it will not sell as well as Tesla unless Ford does something more to attract more consumers. Maybe it will be all of us as a first wave that will create higher demand once others see us driving on the streets.

I too love what I have read about the MachE.

Let's hope the actual product meets our expectations!

 

[ChasingCoral]

I don’t know.... Tesla model 3 sold out for 2 years as soon as they announced it. In the mean time Ford has to “drop” Mach E First Editions to sell more!!?? Don’t get me wrong, I love my Mach E and there is no way in hell I will cancel my order but I think it will not sell as well as Tesla unless Ford does something more to attract more consumers. Maybe it will be all of us as a first wave that will create higher demand once others see us driving on the streets.

Word is the First Edition drop is a marketing thing that was set up in advance with an external vendor. Seems to be more of a buzz generator than a "need".