I have no clue what they need to recoup, but it may be possible.
With the original target of 50,000 at an average selling price of $55,000 (my estimate), that’s $2.75B gross sales. Being they used an already updated factory (way less re-tooling), Ford may be able to cover the initial dev costs, we shall see.
The rumors are they exceeded their expected target (by how many? a most closely guarded secret). The recent price cut equates to approximately an additional 2500 units that need to be sold to make the original gross sales target. I have a feeling they greatly surpassed that, and I’m not counting the expected GT sales.
This is just my SWAG. I am hoping the MMe will be a surprise success story.
Prior to making the MME Ford was making Fiesta's in the Mexican factory and before that trucks.
The only thing the Fiesta has in common with MME are four wheels: Everything else is completely different. The jigs to manufacture the MME were made in the US and had to shipped to Mexico and installed. The assembly line had to be built.
IMO, the MME should have been made in the US. I for one would have paid a premium to have a "Made in USA" BEV. But that is an entirely different story and my opinion was not solicited.
The only thing that was kept was the outside structure and paint facilities.
As to Ford exceeding their MME targets: rumors are nothing more than rumors.
So far no one knows:
- How many reservations Ford actual received for the MME
- How many of those reservations have actually been converted into orders
- How the reviews are for the MME
- Actually taking a test drive
- What financing and/or lease options are available
- Whether the MME will be sold at a fixed price, MSRP or will dealers be able to discount the MME.
- What incentives, if any, Ford will be offering
I can certainly wait: being too anxious clouds sound judgement!