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Ford revealed today some information regarding how much it will cost to put a deposit on the Mach E.

According to their press release, "Customers can reserve their spot in line for the Mustang Mach-E by making a $500 refundable reservation deposit." Reservations will open following the Mustang Mach E's debut on Sunday November 17th.

There's a footnote in the release after that sentence that reads " Deposit only allows configuration of a vehicle. Reservation Process is not an order or purchase of vehicle. Deposit does not guarantee delivery of a vehicle. Refunds will be received in 7-10 business days and will be credited. Terms and conditions apply."

$500 is pretty reasonable for a deposit and it's good to see Ford making it refundable as well.
 

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Agreed. And this way they can probably claim they have a LOT of deposit holders right away. It's a smart move in the EV PR war. We all know Elon does a great job at spinning the facts.
 
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