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Ford has officially revealed that the Mach E's full name will be the Mustang Mach E.They also revealed what the car's logo will look like.

Here's the full release from Ford.

DEARBORN, Mich., Nov. 14, 2019
– Ford’s all-new, all-electric SUV will don the iconic pony badge and the name Mustang Mach-E when reservations for the vehicle open after it is revealed this Sunday.

The all-electric Mustang Mach-E will make its debut Nov. 17 at an event in Los Angeles that will be streamed on YouTube, Facebook, Twitter and Autohome (China). Special guest, actor Idris Elba, will help introduce the latest addition to the Mustang family. Immediately following the broadcast – which ends at approximately 6:30 p.m. PST (9:30 p.m. EST) – reservations will open for the Mustang Mach-E at Ford.com.

Customers can reserve their spot in line for the Mustang Mach-E by making a $500 refundable reservation deposit.1 Timing will be critical, especially for a limited First Edition, details of which will be announced as part of the Nov. 17 event.

Customers in the U.S. and Europe who wish to reserve a vehicle can select their desired specification of the Mustang Mach-E, create a Ford account, select their preferred Ford dealer, and enter their credit/debit card details and address.

Customers who reserve a vehicle will be able to finalize their configuration next year when the ordering window opens.

Reservation timing for China will be announced at a later date.

Learn more about the Mach-E name by watching this video.
https://media.ford.com/content/fordmedia/fna/us/en/permalink.html?VideoId=6103753531001

 

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I’m interested in how this reservation system will work. Will you end up buying from Ford directly or through the preferred dealership you select? I guess my fear is that you pay to reserve your spot in line and your “preferred dealership” slaps a $10k ADM on the price right before release.
 

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I’m interested in how this reservation system will work. Will you end up buying from Ford directly or through the preferred dealership you select? I guess my fear is that you pay to reserve your spot in line and your “preferred dealership” slaps a $10k ADM on the price right before release.
Based on the press release it seems that you're going to have to choose your preferred dealership. I wouldn't think that dealers would do that for pre-ordered ones. If they do it's going to look very badly on Ford.
 

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Here's another version of the logo that I found on Motor Trend. Anyone have a preference on which one they like better?

 
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