I disagree with you. What matters not is the MSRP, but the true cost of the car. A potential buyer of a used car knows that the original owner paid $11K less than MSRP (in CA, due to FTC and rebates), so the buyer will use what he knows the owner paid to help determine the car's current value. MSRP is irrelevant if it is not attached to the reality of price paid.Throwing the $7,500 into the depreciation column is ridiculous. I used MSRP for fair comparison of my Q5, I actually paid $47,000 for that $50,000 car.