They may have "failed" people like you looking for a competitive lease. Personally, if any company doesn't want to sell or lease me a product at what I consider to be a compelling, competitive price, I move on. They've failed me... but I wouldn't categorically say that they've failed.
That said, it's a bit premature to determine whether they've failed or not. If at the end of the year there are a dozen MMEs sitting in many dealer lots, deeply discounted, then we can probably say that they've failed.
Check out the average days on the lot for the industry (below). Right now, the average days on the lot for the MME is 4 days. Still early and this is going to increase but they've got a long ways to go before they've got to take any action.
Net... so long as they're converting orders to sales and selling the orders not converting to sales to walk-ins, I would not expect Ford to offer a lease deal that's attractive to you. Like you say though... you do have other options.
What were the fastest-selling new and used vehicles for January...
www.iseecars.com
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