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It was done by creating an experience with the right mix of design and technology. Today that experience is a finalist in two 2020 Experience Design & Technology Award categories: Best Stage Design and Best Integrated Digital & Live Campaign.

"We challenged Ford to think beyond a launch event and create a cultural moment that would engage the loyal Mustang fanbase and inspire a whole new generation of future Mustang owners. Our job was to not simply launch this car, but to celebrate its future by sharing its incredible story with millions around the world.

The Experience Design & Technology Awards is the world’s only marketing awards program that recognises the best use of design and technology in live experiences. Winners will be announced on December 15th during the virtual 2020 Experiential Design & Technology Awards gala. View the full list of finalists here. "

If you missed the reveal or want to watch it again, a full length version can be found here:
 
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