Yes, there has been minimal advertising and the sticker price can approach $60,000+, depending on battery size, drive train, and trim level. But there is that $7,500 federal tax credit. And the deposit is a refundable $500. Can you imagine all those hard working Ford employees on this project wondering and maybe worrying about how it will end up? It seems to me that my deposit is a heads I win, tails I don’t lose.