I hardly think that VW, Audi or BMW with their new EV's coming out in the next few months will be selling those cars at a loss. If they do, then the price differential vs. the MME will be greater - all the more reason to buy them rather than the MME.The price is not compelling to you, we all understand that. For some, it is not an issue. We must all accept opinions will differ on the topic.
How I see it: The $50k range MSRP for a BEV is just that, they just cost more to make at the present time. It should not be compared it to an ICE price, or another manufacturer having to sell their BEV at a loss just to move cars off the lot. If someone thinks the Audi at a huge discount is a good deal compared to the MMe, I’m sure Audi will be happy to sell one.
While the MMe is hot, Ford is taking this time to recoup additional development costs while the MMe still qualifies for the Federal tax credit. You cannot blame them for leveraging the situation in their favor. Unlike dealer ADM, Ford had no bait-and-switch with the MSRP.
There may be a few MMe for sale on lots here and there, but inventory is so low it will not affect the price any time soon. Some units for sale are just not in the right location to meet the demand.
If someone wants the MMe at a cheaper price than MSRP, check back next Spring. Ford has plenty of overseas and GT orders to keep the assembly line busy until then. (Or, we may see a small discount on the slightly used FCTP units when they go up for sale this summer)
when the FTC is restored for Tesla sometime this year, or—at latest—the next, Ford may have to rethink its strategy for the MMe. At the least, increase the value proposition by adding content, justifying the higher price.
Tesla has already figured out a way to make the Model Y cheaper than the MME and still earn a profit. As a buyer in a capitalistic economy, I think it makes more sense to reward a company, whether it is Tesla, Audi, BMW or Mercedes with leasing their cars at a lower cost than owning a comparable MME at a higher cost.
Similar products, efficiency of money advises me to buy the less expensive alternative.
What you are suggesting is the reverse of capitalism: You want to continue to reward Ford even though their car cost them more to make than other car manufacturers. Of course that is your choice to buy what you want at the price you want.
Of course I do not blame Ford for leveraging their present position. If they can get away with it, more power to them. That is capitalism at work. My business nature compels me not to be in a disadvantaged leveraged position so long as Ford's feels they are in the "driver's seat" I am willing to wait for that to change - and change it will.
I can wait and the only difference is that you think it will not be until Spring 2022 that prices are reduced or content added: I think it will happen much faster by the Fall 2021.
Finally, and as you know from my other postings, it is not the price per se that bothers me about the FE: It is the lack of a competitive lease - especially when every other manufacturer of EV's, even notorious Tesla, offers leases on their cars: some great like VW others just OK like Tesla. Only Ford does not offer a competitive lease.