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TL:DR, I'm a guy who created a Youtube Channel to talk about the Mustang Mach E. Check it out: Mach Dad (I'm not yet eligible for a 'custom' URL link... need a few more subscribers)

Hi all, this is the Mach Dad who has created a youtube channel to document my families interest/experience in pursuing the Mustang Mach E. I haven't really promoted this thing yet because; A. I don't know what I am doing B. What the heck am I doing. C. Is this really something I want to do.

Why am I doing this? Well back when the Mach E was announced we were looking to buy a new car. I've wanted that next car to be an Electric Vehicle, but the options for us seemed to be limited to Tesla. We were looking at small SUV/CUVs like the Ford Escape and Edge. I grew up in a Ford family (dad worked for Ford here in the Metro Detroit area). So, when the Mustang Mach E was announced it just seemed like a parting of the seas moment... well not really. I told my wife that while it looked interesting, it was probably out of our budget and we moved on. She wants a Ford Expedition and I told her not yet because it is too expensive (bad choice of words).

A few weeks later and I'm still poking around looking for a car and mention to my wife that maybe we should reconsider the Mach E. She was hesitant and said if you want to spend that much money on a car buy me a 'damn' Expedition (paraphrasing here). So I proposed I make a Youtube channel in an attempt to convince her to get a Mach E. My basis for that idea was the fact I've seen so MANY Tesla videos by what seems like a gazillion people talking about all things Tesla. Searches for the Mach E resulted in mostly 'car channel' types giving the Mach E a passing side glance/review/opinion. Where are the endless videos about the Mach E detailing the antics of the ownership, publicity stunts, and car build quality /s. No really, it just seemed like 'Hey maybe there is a need for someone interested in talking about the Mach E on Youtube'. My wife, who never watches Youtube, said 'Well that kinda makes sense'. So here we are.

Who am I and am I even qualified for this? The short answer is probably a 'no'. Then again what even makes someone qualified to do Youtube videos. It just seems like the person talking on the screen must be someone important. I'm not necessarily a 'Car Guy', yet driving a car is probably in my top 3 of things I've done the most of in my life. My background is more in Technology. Spent many years supporting the Marine Corps, Navy, and a local bank. Mostly on the support/Project management side of IT. My personal interests lie more in Technology and cool things technology can do. Electric Vehicles (EVs) really seem to float in a space between a car and a piece of technology. Spend a few minutes online and it seems everyone treats EVs as something 'different'. Which is weird because you could totally put Autonmous (Self Driving) technology in a combustion engine car... yet no one is talking about that (maybe a few people, just hedging my bets here).

I have no background in making videos, editing, talking on camera, writing scripts, audio, lighting, or wardrobe. I do have experience with Photoshop and I did once stay at a Holiday Inn. I'm not getting paid nor sponsored by anyone. This is just me dorking around on the interwebs.

My family and I live here in Michigan (My wife and I both grew up here, but met in California). I had been a vagabond living in Hawaii and California for a few year stints (thus my time spent working with the Marine Corps/Navy). While living in California my wife and I got married and had (2) kids and were eventually drawn back to Michigan to be closer to family. We now live in the 'Metro Detroit' area raising our (3) daughters.
** It sure would be nice making videos outside in CA than bundled up in my basement in MI sometimes **

What is my goal? Simply put, I want to make interesting videos with accurate (as can be) information. I'm trying to do my due dilligence in presenting the facts. It's hard because I'm culling most of my information right now from the internet. I don't have some inside contacts at Ford or elsewhere about this car. My hope is that I can build a repository of videos with information for anyone to use to educate themselves on the Mach E... and ultimately convince my wife to get on board with buying this car.

So thank you for listening to my Ted Talk. I'd be grateful for any support from the community (information, critiques, views, shares, subscribers, etc.) If I say something incorrect feel free to call me out. I'll try to avoid Politics at all costs and just stick to Sports... I mean the Mach E.
 

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Hello and Welcome @Mach Dad , i have watched your videos and find them interesting and entertaining. You’re getting better with practice, keep it up and have fun with it!

I watched your latest video on your concerns. Just a few thoughts:
  • If you’re considering an Expedition, the Mach E is not out of your price range. So i’m a little confused about the concern. Is it you don’t feel you are getting equal value for your money?
  • If your adding the cost of the home charger against the EV, you should also consider the other costs (fuel, maintenance, etc) against the ICE.
  • you don’t mention the Federal tax credit, which makes the price more competitive.
  • the Mach-E MSRP is also an estimate, it could increase or decrease.
  • Ford was trying to be conservative with their range estimates. I have a good feeling they will at least meet them
  • give the wife the old guilt-trip about setting good examples for your children, that sometimes about doing the right thing, and its not always about money. (Hey, in desperate times you gotta bring out all the guns...)

As for me, my employment-status is the main thing that would kibosh the whole thing.

PS- you can use the MEDIA tag to make links to YouTube videos
 

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Discussion Starter #3 (Edited)
Hello and Welcome @Mach Dad , i have watched your videos and find them interesting and entertaining. You’re getting better with practice, keep it up and have fun with it!

I watched your latest video on your concerns. Just a few thoughts:
  • If you’re considering an Expedition, the Mach E is not out of your price range. So i’m a little confused about the concern. Is it you don’t feel you are getting equal value for your money?
  • If your adding the cost of the home charger against the EV, you should also consider the other costs (fuel, maintenance, etc) against the ICE.
  • you don’t mention the Federal tax credit, which makes the price more competitive.
  • the Mach-E MSRP is also an estimate, it could increase or decrease.
  • Ford was trying to be conservative with their range estimates. I have a good feeling they will at least meet them
  • give the wife the old guilt-trip about setting good examples for your children, that sometimes about doing the right thing, and its not always about money. (Hey, in desperate times you gotta bring out all the guns...)
As for me, my employment-status is the main thing that would kibosh the whole thing.

PS- you can use the MEDIA tag to make links to YouTube videos
Thanks for the support! I'm getting better at this thing. Funny aside, I usually record like 40+ minutes of video and then sit here and cut it all up trying to get it down to 10ish minutes. So often I scrap something that makes a good point because I fumbled something around it. Then complete ideas get dumped.

In reply to your points.
  • Yes, I can see the costs thing being a little wishy washy right now. Probably not stating my case very well in this video (without much of the back story to support it). To keep it short; it's a running joke I'm more okay with the price of the Mach E, when I previously told my wife the Expedition was too expensive. Words I used come to bite me in the butt.
  • I plan to do more videos detailing finances, costs, etc that will flesh out Federal Credits, Fuel, maintenance costs. It's so hard to include everything in a video. I'll come back to those. Probably sooner than later. Was hoping to 'order' the vehicle to get more concrete pricing to share, but that might not happen for some time.
  • I hope your are right about Ford's range estimates. Other than Tesla no one seems to be able to touch 300 miles. What's Ford secret in that regards? BMW just stated they wouldn't be putting out an EV in the US because they couldn't hit 300.
  • I'll pocket that guilt trip idea! Bring it out if push comes to shove.
 

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Just watched your five videos – one on the installation of the charging station I had seen before, and I felt all 5 are well done and informative. Excellent job and Thanks for posting!



I am “numbers” guy and here are some observations;


  • On an ICE, whether it is an Edge, Explorer or Expedition there is substantial discounting off of MSRP. For example, on my 2018 Edge Sport, MSRP of $49,000 I received a discount of $7,500. Discounts of 10% off of MSRP, $5,000 are quite normal which would bring the selling price of the Edge ST down to $45,000. We do not yet know if the Mach E will be sold at MSRP or below.
  • If you lease an ICE, the lease is often supported by Ford with either low interest rates or high residuals or a combination of both. We do not yet know where the residuals will be on the Mach E.
  • For the initial run of 50,000 units, there will be a Federal Tax Credit of $7,500, plus where applicable, State tax incentives. I live in NY, so I am entitled to an additional NY State credit of $2,500 which brings the cost of my First Edition to about $50,000. To this I must add in the cost of the home charging, another $1,500 for a total cost of about $51,500
  • The Ford Edge ST will cost between $5,000 and $7,500 less than the First Edition.
As to overall cost:



We are currently leasing, 3 years, 30,000 miles and plan to do the same with the First Edition. For the first 30,000 miles, the cost of my Ford Edge is minimal: Oil changes every 7,500 miles. Assume $50 per oil change, total $150.

So, by going electric, for a three-year lease, the only savings will be on fuel vs. electricity.



Assuming a 98 KW battery and 270 miles of range, the range of the First Edition, that means each KW of power gives you 2.75 miles. This range is calculated at 50 mph at 55 degrees with no A/C, heat or anything else running on flat roads.



In the real world the range is substantially less: Tesla calculates the range of Model Y to be 315 miles. However, at 65 mph with temperature of 80 degrees with the AC on, the range drops, 20% to 250 miles. At 65 mph with the temperature in the teens, with the heat, heated steering wheel and seats on the range drops 30% to 220. Running the windshield wipers or rear defroster also reduces range. Mountains also reduce range.



For comparison I am assuming in normal driving, that the range of Mach E will decrease by only 15% to 230 miles. This means that each KW will result in 2.35 miles.

I live on Long Island where electricity is extremely expensive, $.22 per KWH. Where you live the rates will be less – unless you live in New York City!



Assume we drive 10,000 miles per year. To go 10,000 miles will take 4,255 kwh (10,000 divided by 2.35) of power @$.22 per KWH, equals $936.



In real world driving my Ford Edge Sport gets 18 mpg. If we assume a gallon of regular cost $2.50 my costs to drive 10,000 miles are:



10,000 divided by 18 mpg, equals 555 gallons @ $2.50 a gallon, $1,388.



This is a savings of $450 a year, three years, $1350. This savings, does not cover the initial additional cos, $5,000 to $7,500 of the Frist Edition vs. the Ford Edge Sport (ST)



  • If you drive more than 10,000 miles per year, your savings will be greater
  • If you drive less than 10,000 miles per year your savings will be less
  • If electricity is less than $.22 per KWH your savings will be greater
  • If gasoline cost less than $2.50 a gallon your savings will be less
  • If gasoline costs more than $2.50 a gallon your savings will be greater.


For me going with the First Edition will not result in any savings: I am getting the First Edition to go “green” and to advance electric vehicle technology. The biggest downside is the lack of range and the time it will take to charge on a trip.



What I have decided to do, is to keep a Ford Edge Sport (ST) for long drives and use the First Edition for drives up to 200/230 miles. Anything more than 230 miles – I will just use the Ford Edge!
 

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Discussion Starter #5
Just watched your five videos – one on the installation of the charging station I had seen before, and I felt all 5 are well done and informative. Excellent job and Thanks for posting!



I am “numbers” guy and here are some observations;


  • On an ICE, whether it is an Edge, Explorer or Expedition there is substantial discounting off of MSRP. For example, on my 2018 Edge Sport, MSRP of $49,000 I received a discount of $7,500. Discounts of 10% off of MSRP, $5,000 are quite normal which would bring the selling price of the Edge ST down to $45,000. We do not yet know if the Mach E will be sold at MSRP or below.
  • If you lease an ICE, the lease is often supported by Ford with either low interest rates or high residuals or a combination of both. We do not yet know where the residuals will be on the Mach E.
  • For the initial run of 50,000 units, there will be a Federal Tax Credit of $7,500, plus where applicable, State tax incentives. I live in NY, so I am entitled to an additional NY State credit of $2,500 which brings the cost of my First Edition to about $50,000. To this I must add in the cost of the home charging, another $1,500 for a total cost of about $51,500
  • The Ford Edge ST will cost between $5,000 and $7,500 less than the First Edition.
As to overall cost:



We are currently leasing, 3 years, 30,000 miles and plan to do the same with the First Edition. For the first 30,000 miles, the cost of my Ford Edge is minimal: Oil changes every 7,500 miles. Assume $50 per oil change, total $150.

So, by going electric, for a three-year lease, the only savings will be on fuel vs. electricity.



Assuming a 98 KW battery and 270 miles of range, the range of the First Edition, that means each KW of power gives you 2.75 miles. This range is calculated at 50 mph at 55 degrees with no A/C, heat or anything else running on flat roads.



In the real world the range is substantially less: Tesla calculates the range of Model Y to be 315 miles. However, at 65 mph with temperature of 80 degrees with the AC on, the range drops, 20% to 250 miles. At 65 mph with the temperature in the teens, with the heat, heated steering wheel and seats on the range drops 30% to 220. Running the windshield wipers or rear defroster also reduces range. Mountains also reduce range.



For comparison I am assuming in normal driving, that the range of Mach E will decrease by only 15% to 230 miles. This means that each KW will result in 2.35 miles.

I live on Long Island where electricity is extremely expensive, $.22 per KWH. Where you live the rates will be less – unless you live in New York City!



Assume we drive 10,000 miles per year. To go 10,000 miles will take 4,255 kwh (10,000 divided by 2.35) of power @$.22 per KWH, equals $936.



In real world driving my Ford Edge Sport gets 18 mpg. If we assume a gallon of regular cost $2.50 my costs to drive 10,000 miles are:



10,000 divided by 18 mpg, equals 555 gallons @ $2.50 a gallon, $1,388.



This is a savings of $450 a year, three years, $1350. This savings, does not cover the initial additional cos, $5,000 to $7,500 of the Frist Edition vs. the Ford Edge Sport (ST)



  • If you drive more than 10,000 miles per year, your savings will be greater
  • If you drive less than 10,000 miles per year your savings will be less
  • If electricity is less than $.22 per KWH your savings will be greater
  • If gasoline cost less than $2.50 a gallon your savings will be less
  • If gasoline costs more than $2.50 a gallon your savings will be greater.

For me going with the First Edition will not result in any savings: I am getting the First Edition to go “green” and to advance electric vehicle technology. The biggest downside is the lack of range and the time it will take to charge on a trip.



What I have decided to do, is to keep a Ford Edge Sport (ST) for long drives and use the First Edition for drives up to 200/230 miles. Anything more than 230 miles – I will just use the Ford Edge!
This is awesome. I have plans to do some similar content in the future. When I bought the Fusion Hybrid I had a spreadsheet built that I could manipulate items like gas price to determine break even points over the ICE Fusion. I'm kinda holding back on that for a few reasons.

1. Want to see what final pricing looks like when we get to order. It could still change. Plus we dont know what options we can choose and pricing. I know with the GT I reserved I'll want to add the the panoramic roof and possibly the 360 Camera system.
2. Verify with my Dealer about any employee pricing A,X,Z plans. I figure when I order I can get that figured out.
3. Insurance pricing... however this might not come out very soon. Especially for the GT.

I might have to reach out to you in the future if you lease to get some numbers.
 

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Funny, i made a spreadsheet months ago with alternatives like best, worst, expected lease residuals/rates and guesses for option costs, x plan discount, etc. It helped me figure out what is likely to be realistic and which trims a could likely afford. I too have guesstimates for insurance, charging costs, range factors (hiway, winter, summer, etc). When the real numbers come out i will plug them in, but it has helped keep my wifes objections in check 😁. It also helped me zone in my preferences
 

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It looks like the amount of driving I will be doing in after COVID will remain low so my visits to the gas station have been greatly reduced. My primary reason for looking into an electric car was to avoid gas stations and the reduction in vehicle maintenance/dealership visits.
That's fair, well congrats on being able to work from home after this is all over.
 
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