Top Gear takes issue with the Mustang name. WIll the Mustang name be an issue when the broader public sees the Mach-E on the road, or do you think the Mustang badge is not going to matter? Interesting that in the UK Mustang = low tech while the Mach-E is undoubtedly a high tech machine
Ford jumps on the electric crossover bandwagon. Ignore the Mustang branding and you'll find an accomplished car
But is it a Mustang? It certainly hints hard at it with the thrusting bonnet and light signatures. But this is badge engineering – it doesn’t feel or drive like a V8 Mustang in any way. We understand the reasoning and positioning – it’s a cool brand and helps Ford justify the money it needs to charge to turn a profit.
...And come to think of it, in the UK at least the perception of Mustang is of a relatively low tech muscle car