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If this turns out to be true, I think it will be pretty cool. I imagine it would eliminate the risk of an additional dealer mark-up and take out the need to hunt down specific color/trim/battery combinations. Plus, I think this would put some of those limited availability rumors to rest. You may not get one at launch, but a reservation sounds like you will get one at some point.

Not sure how many people would reserve a car before even driving one. I guess it would partially depend if you are locked into a purchase upon reservation and/or if the deposit is refundable.

 
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