At two minutes and forty seconds into this video the Director of Electrification for Ford Europe indicates that more than just telematics can be updated.Q: What about self-driving capability and over-the-air updates?
A: "We have highway assist coming. It will be part of an overall bundle that will have other features with it. "
"We have the ability to keep the vehicle fresh and provide features and changes to the vehicle.
(We poked him to see if he meant just telematics updates, etc. or if Ford could adjust the powertrain via OTA. He repeated his answer.... which isn't a "no".)
The reservation numbers are out of order though. I ordered a GT and then ordered a Premium 5 days later and it was around 1,000 lower reservation number than my first one.A few more:
Q: Will orders and deposits placed in spring be refundable if we are unhappy with test drive in fall?
A: While the original deposit is with Ford, once an order has been filled out, it's with a dealer. So it will be up to the dealer to decide.
Q: If current first edition reservation orders back out, will they be opened again to current reservation holders?
A: Yes, though he didn't provide details on how.
Q: Will Ford do anything to keep dealers from adding mark-ups for reservation holders?
A: Ford doesn't set pricing, so ultimately it's up to dealers.
Q. What exactly do the reservations represent? Do reservation holders get some priority or "lock in" for orders?
A: Yes, reservations lock in your place in line. Based on reservation number. These people will be contacted (soon?) to build their specific model. At that time, anyone who has pre-ordered a trim can select a different one (except the First Edition versions as they are sold out). Jason also said that more options than originally stated would be available to add on at that time!
Is there any marketing effort to regularly reach out from Ford to those of us who have a Mach E reserved in an effort to educate us on EVs and keep us excited?Well, maybe. haha.
I'm sitting down with Jason Mase who oversees Ford Electrification Marketing Strategy tomorrow at the Chicago Auto Show.
Send me your questions and I'll ask him. I can't promise answers, but I'll see what I can do.
I actually got an email yesterday from Ford -- no new information, but at least a little reminder that they know we are here.Is there any marketing effort to regularly reach out from Ford to those of us who have a Mach E reserved in an effort to educate us on EVs and keep us excited?
I think that's one of the reasons Tesla has been so successful. I'm not a fan of the dealer model.Saying that "Ford doesn't set pricing" sounds like a cop out to me. While that may technically be true, Ford could certainly take action to heavily punish dealerships who choose to price gouge. If Ford allows this to happen, they will just be giving market share back to Tesla and validating Tesla's direct to consumer business model. It is in their business interests to fight back against dealerships as it will ultimately harm their own business interests if they don't.